A2 Vegan

A middle aged vegan living in Ann Arbor, Michigan, a small mid-west college town.

Friday, April 07, 2006

The UK cinema response to my 2nd e-mail

I will try to respond to all your points.

The movie-going experience is about cinema. The economic reality of running a cinema includes snacks and screen advertising. Indeed without popcorn there would be no cinema.

Popcorn is not a particularly noisy snack. Crisps are. The UGC contracts for crisp sales is being phased out once it expires since crisps, although profitable, are not a quiet friendly movie snack and even worst because of their wrappers.

Butter flavoured popcorn makes up less that 10% of our sales. Most popcorn sales consist of sweet corn without butter. Butter (absorbed by the popcorn) , chocolate and soft drinks in a lidded paper cup are neither messy nor destructive products if cleaned daily. The natural acid in fruit IS lethal in a public and dark venue. Our juice containers are sold in sealed tiny straw boxes for this reason.

We are currently compiling a list of all our product content but our corn is popped with coconut oil and our butter flavouring contains no dairy products but may contain animal by-products. You need not put butter on your popcorn and most people in the UK don't.

Random checks are required by law in all public places. These have been escalated in many cinema locations as a result of cam cording. We reserve the right to search all bags and rucksacks and may deny admission to anyone who refuses. It during these searches that we have discovered many of the foods that cause us accidents and cleaning problems.

The policy on searches varies by site (100% checks in Stevenage) but are mostly random and without criteria or customer profile by design. Large bags will usually be checked and our staff will not touch personal items. Camcorders are banned from our screens and waiting until the crime occurs is no longer an option.

We do sell nachos (pre-packaged cheese in portion controlled containers) and in some cases other hot foods goods that can be consumed at cinemas with large bar facilities but not in the auditoria. These includes salads, baked potatoes and sandwiches.

Although we are constantly experimenting with food new options, the clean quiet film experience comes first and most customers still buy a popcorn and a soft drink regardless of the options available so that it what we offer at smaller venues.

I hope this answers your concerns. Our CEO is:

Steve Wiener
Cineworld Cinemas
Power Road Studios
Power Road
Chiswick, London
W4 5PY


  • At 8:02 AM, Anonymous cinephile said…

    Hi there, nice one, your prayers have been answered, here's a film they could show!


  • At 8:21 PM, Blogger Jane M said…

    That is so cool!

    I've been wondering if I should try writing this guy again. I am amazed that with all the competition movie cinemas have now (dvds, tvs, and such) that instead of offering customers more his approach is to offer them less. Strange business sense!


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